![]() Shaped just right for easy eating." In 1951, Shredded Ralston was rebranded as Wheat Chex, initially stating "We are changing the name of Shredded Ralston to Shredded Ralston Wheat Chex," but often using both the short name and the longer name within the same ad copy. When Rice Chex was introduced in 1950, one advertisement described it as, "Golden-toasted shreds of rice, crisscrossed into hollow, Bit Size waffles. One of the early distinctive characteristics of Chex was its shape. ![]() Cooked, shredded, and toasted to a delicious golden brown new in flavor." Bite-sized Shredded Ralston was described in one early promotional article as whole wheat that had been "shredded and baked into crisp-bite-size biscuits." In addition to being recommended as a breakfast cereal, it was suggested as soup croutons, a snack with melted butter, and as the heart of a homemade candy flavored with honey and lemon. One 1936 grocery store advertisement for the cereal described it as, "ready to eat, made from pure whole wheat. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.Īs a matter of policy, BBB does not endorse any product, service or business.Chex cereal traces its lineage back to Shredded Ralston, which was first produced in the late 1930s. BBB Business Profiles are subject to change at any time. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.īBB Business Profiles generally cover a three-year reporting period. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. Read MoreīBB Business Profiles may not be reproduced for sales or promotional purposes.īBB Business Profiles are provided solely to assist you in exercising your own best judgment. We'll find another processor in due course and ***** your wish. They are trying their best to get rid of us. I still do not receive emails so I just to log in and view everything. They were so great in 2021, as long as you don't have to talk to these two guys. I would warn anyone to avoid this company if at all possible. Guess I'm just out $38.37 because they personally dislike me because of our website. It's no use going back and forth with them. When I responded that it was the ****% fee, then he acknowledged "This is charged regardless if a check is returned." ****** is even the one who wrote the company's online policy about this ("Seamless Chex does not charge if your checks get returned'). First, ****** said that was a bank fee, despite knowing full well it was not a bank fee. We were charged $38.37 for a check that was returned. Then today,, I got in touch with ******. So he said our account is now marked as a "risk." It's so petulant, childish and tiring. You cannot even open an account without an SS-4. ******* went on to say that our account had no SS-4 on file, despite the uploaded documents page clearly showing it being uploaded the day we opened our account in August 2021. He doesn't like our website that reports on vaccine injuries. He was completely condescending, rude and combative. But then I suddenly stopped receiving emails when a check was received, deposited, etc. This company was so great from the time I signed up in August 2021 until early this month.
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